Why use Lawson Auctioneers? We know farms!
Lawson Co. Land & Livestock Auctioneers is a family business. We own a cattle farm where we work, live and raise our family. Because of my experience in farming and years of experience as a Real Estate broker, agent, and auctioneer, our company was formed in 2010. Since then, we have represented many farm and land owners by helping them realize top dollar for their prime agricultural property and equipment. We know land, Ag equipment and livestock!
Farm auctions are an old tradition we believe in but, we also use every form of new media available to get the attention of the buying public.
INTERNET/SOCIAL MEDIA: We use the internet heavily to push information and marketing pieces for our auctions.
HD VIDEO: We use a videographer to produce professional HD videos to send all over the web on YouTube, Facebook, Auctionzip.com etc. and to give DVDs to potential buyers at our open houses.
MOBILE SITE: We have a mobile website so buyers can access auction info fast.
PROFESSIONAL PICTURES: We believe pictures sell and they must be clear, professional, plentiful and showcase the property well.
COLOR MAILINGS: We have an extensive mailing list of buyers who have visited our auctions. We send every one of them information on upcoming auctions via glossy postcards.
STAND OUT RADIO & PRINT ADS: We make sure that our auction ads do not blend in and get noticed. Our auctions stand out!
SUPERIOR SIGNAGE: First impressions are key and the first thing a buyer notices about your auction is our sign. Our signs are distinctive.
KNOWLEDGE: Typically splitting up a farm into tracts will realize the seller more profit. If the land is not divided correctly the seller will leave money on the table. It is critical when selling a farm to work with an auction company who has extensive knowledge in doing this. We have the knowledge and experience.
CARE: We treat your auction as if we were selling our own farm. Selling a farm is a big decision and we take it very seriously.